![]() ![]() “That should lead to more music we think is great culturally, but it also benefits Spotify, because the more creators we have on our service the better it is and the more opportunity we have to grow engagement and revenue.”Įk’s entrepreneurial confidence that AI can be an industry boon in certain instances stands in contrast to a steady campaign of condemnation for generative machine-learning tools coming from Universal Music Group, the National Music Publishers’ Association (NMPA) and others.Īt the same time, companies including Spotify, Warner Music Group, HYBE, ByteDance, SoundCloud and a host of start-ups have leaned in on the potential of AI, investing or partnering with machine-learning companies. ![]() “On the positive side, this could be potentially huge for creativity,” Ek said on a conference call discussing the company’s first-quarter earnings. Music Creators Want Consent in the AI Age, But Developers Find Safe Havens Abroad ![]()
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